Research

Monitoring

radian6 and Alterian (+ other tools as needed)
Custom tagging for more accurate reporting
Real-time alert and workflow management

Insight

Influencer and Customer Feedback Systems
Social Ethnography and Focus Grouping
Corporate Crisis Assessment

Analytics

Social Voice Assessment
Social Media Mapping
Engagement to Sales Measurement

Engagement

Community

Network Response Management
Community Support And Celebration

Prospect and Influencer Outreach

Social Network Fan Development
Content Consumption Growth
Social Public Relations

Customer and Prospect Service

Customer Service and Troubleshooting
Workflow Management
Individual Comment Participation

Content

Content Development and Management

Social Media outreach
Original + Curated
Licensed + Custom Publishing

Creative

Facebook Applications, Social and Mobile tools
Digital Ad Units, Microsites, Websites
Video

Community

Posting Strategy + Creation
Social Community Outreach
Social FAQs + Response Libraries